The Study Heritage Houses for Europe

This is the first Pan-European Study on family-owned heritage houses. Assessing their added value for Europe as well as identifying innovative business models. Through this study we gained an improved bottom-up understanding of the socio-economic contribution of those houses and how innovative models can support and help their sustainable preservation. The ultimate goal was to strengthen their position within our society, by reinforcing their skillset and capacity, while raising awareness of their value for European citizens and society as a whole. This study formulates policy recommendations for the European Commission and other stakeholders on how they can support the sustainability of the sector in Europe. This project is an important first step and many more are required to preserve our common cultural heritage across Europe. This is a Preparatory Action of the European Parliament implemented by the European Commission. This project has been granted in July 2018 to the consortium European Landowners’ Organisation, the European Historic Houses Association and IDEA Consult. Project name: Open micro-business models for innovation in European family-owned heritage houses project. Project Number: EAC/2018/03

Executive Summary

This Executive Summary outlines the results of this key project.

English version

French version

German version

Support Documents

1. EU funding guide

The aim of this EU funding guide is to increase the awareness of heritage house owners across Europe about the possibilities of EU funding by giving a structured non-technical overview of the most relevant EU funding and other instruments and their objectives.

2. Illustrative Practices on innovative business model

These 13 cases were chosen based on the innovative aspect(s) of their activities (activities directly linked to building blocks identified during the study) and the way those were integrated in the business strategy of the family-owned heritage house. The idea was to go deeper in the analysis and highlight the uniqueness and innovation of those houses.

3. Illustrative Practices on the socio-economic contribution

The illustrative practices highlighted in this support document were collected to give an image of the rich socio economic contribution of family-owned heritage houses. The illustrative practices were developed on the basis of desk research as well as interviews.

4. Technical Sheet on existing business models

67 case studies summarised in technical sheets provide a lot of information and inspiration for owners of family-owned heritage houses. The technical sheets are also the starting point of the online Business Model toolkit. A toolkit developed to assist and guide owners towards a valid (innovative) business model. 79 case studies were studied making use of online available information and were, when needed, supplemented with short (15 to 20 minutes) structured interviews by telephone or video conference.